What drives me.

As a designer I like to keep it simple. I like to design and make the structure of each design strong, not to rely on colors or gimicks for show. I was any design of mine to stand alone and strong.

I love fonts and can appreciate wuality type in any design. I am not a fan of cutting corners, leaving things open ended. If my clients have what I think to be a quality product to promote or sell, then it only makes sense that the design portraying that products or representing it should be just as quality. If not then then all is lost, due to the observer or consumer being detered from the site, ad, label, or packaging.